MAM
HARMAN & Tata strengthen partnership with HARMAN Ignite platform launch
Mumbai: HARMAN today announced that Tata Motors, an automobile manufacturer, has selected the HARMAN Ignite Store as its in-vehicle app store, bringing easily accessible, reliable and safe mobility experiences to more customers across a new geographical region. For the past decade, HARMAN and Tata Motors have collaborated to deliver cutting-edge intelligent cockpits and car audio products in India, with HARMAN’s R&D and manufacturing facilities in India playing a pivotal role in meeting the demands of Tata Motors’ expanding market presence.
HARMAN Ignite Store is a safe and secure automotive platform, fully compliant with Android Automotive Operating System (AAOS) standards that connects OEMs with developers to provide consumers unique in-vehicle digital experiences. Consumers can connect with their favorite digital services in the car, through an intuitive, safe, and secure interface. With HARMAN Ignite Store, OEMs and developers can realise lucrative digital revenue streams via new business models creating a stand-out and personalized driver experience for their customers. OEMs remain in control of the app catalogue, the app store’s look and feel, and the commercial relationship with the end-user.
Through the new partnership with Tata Motors, the HARMAN Ignite Store is powering Arcade.ev, the automaker’s recently launched built-in app suite available in the market-leading Nexon.ev, India’s best-selling SUV, as well as in the Punch.ev. The list of apps will be continuously extended. The initial content partners include Gaana, Jio Saavn, Jio Pages, Beach Buggy Racing, TuneIn RadioPocketcasts, DASH Radio, Radioline, Trebble FM, Gaming and Video Apps.
“We are delighted to collaborate with Tata Motors and bring India its first integrated in-vehicle app store,” said HARMAN International senior director of HARMAN Ignite Store Jens Beckmann. “HARMAN Ignite Store continues to bring unique in-vehicle app experiences from our developer partners — delivering on what consumers expect, today.”
“Our relationship with HARMAN allows us to keep consumers connected to the content that is most important to them, while also delivering experiences that enhance their drive,” said Tata Motors chief product officer for EV Anand Kulkani. “Our customers want to bring their digital lives along with them on the road, with HARMAN Ignite Store our new Nexon.ev and Punch.ev vehicles deliver that for them, seamlessly.”
HARMAN Ignite Store is designed to meet the rigorous demands and standards of the automotive environment — a value proposition that HARMAN calls ‘Consumer Experiences. Automotive Grade.’ It brings OEMs and Android developers together to make in-vehicle experiences easily accessible, reliable, and safe while providing OEMs and developers the opportunity to monetize these high-quality experiences throughout the lifetime of the vehicle.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
