MAM
Harbhajan Singh is Newport’s brand ambassador
BANGALORE: Newport, an Indian jeans brand, has launched its new festive line of jeans. Newport has roped in cricketer Harbhajan Singh as its brand ambassador in addition to the existing brand ambassador, Saif Ali Khan. The entire campaign revolves around the idea of ‘role reversal’ between these two individuals.
Saif and Harbhajan are the sporting heroes and enjoy reversing their persona with each other. They urge the youth to ‘Try Something New’ from Newport. The campaign revolves around ‘Naya Style Fundas’ – where the stars tell us how to be more stylish, the Newport way.
This festive season Newport’s fashion denim line revolves around the acid wash approach offering stylized acid washed jeans, basic and fashion denim shirts and funky denim jackets. For the very first time Newport jeans has introduced a range of colored acid washes. The entire range has been specially hand worked so that each pair looks unique. Also a unique new back patch in 6 tones to match the wash of the jeans has been added to the Newport ware. Newport jeans are available in four popular fits- Classic, Bootcut, Street and Anti.
Newport business head Ashish Pandityan is quoted inn the official release as saying “Indian Youth are more fashion conscious today than they have been ever before. The new line has been designed keeping the latest jeans trends in mind – details on the stitches, loops etc. The new campaign like the previous one is designed to showcase Newport’s strong sense of style. And it couldn’t have more suitable brand ambassadors. Saif and Baji are known to be the fashionable stars in their respective fields and popular youth icons too. And style is something that all the three – Newport, Saif and Harbhajan – have in common”.
Newport’s festival range offerings is priced between Rs.399 to Rs.699 and denim jackets are priced at Rs.799 and Rs.899 . Newport continues to be available across 100 exclusive stores and 2000 multi brand outlets across the country as well as in large format retail chains.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
