Ad Campaigns
Happy #unfriendshipday says Rohit Sharma to Keiron Pollard as he tweets out star sports’ newest campaign for the india vs west indies series
MUMBAI: Star Sports – India’s leading sports broadcaster, ropes in Rohit Sharma and Keiron Pollard for their newest campaign #FrenemiesAtPlay to promote the West Indies tour of India. Both these world-class cricketers would be seen taking a dig at each other as opponents for the upcoming clash between India and West Indies.
The last time these two teams played in West Indies, the hosts lost in all three formats and they would be looking to get back at the Indians on home ground. Rohit and Pollard are close friends because of their long association with the two-time IPL Champions, the Mumbai Indians. Friends are seen turning into rivals, as both Rohit Sharma and Pollard prank each other in the India v West Indies campaign.
In the first TVC, Rohit leaves Keiron stranded in the middle of nowhere with his belongings leaving him confused. #FrenemiesAtPlay focuses on how two friends off the field turn on each other as they begin their cricketing battle of T20s and ODIs.
India’s recent run at home has been impeccable, and they have been almost unbeatable in the T20 and One-day internationals. The previous two series against Bangladesh and South Africa has shown India’s dominance over their opponents at home and they would be looking to close the year on a winning note.
The West Indies tour of India will be consisting of three T20I’s and three ODI’s starting 6th December 2019 and will be broadcast exclusively on the Star Sports network.
Whilst posting the TVC on his Twitter handle; Rohit Sharma said, “Happy #UnfriendshipDay, @KieronPollard55! PS: Sorry about the bags, NOT! #INDvWI @StarSportsIndia”
Happy #UnfriendshipDay, @KieronPollard55!
PS: Sorry about the bags, NOT!#INDvWI @StarSportsIndia pic.twitter.com/EPFAyziGJ9
— Rohit Sharma (@ImRo45) November 21, 2019
Happy #UnfriendshipDay, @KieronPollard55!
PS: Sorry about the bags, NOT! #INDvWI @StarSportsIndia pic.twitter.com/EPFAyziGJ9
— Rohit Sharma (@ImRo45) November 21, 2019
Gotcha!
It's #UnfriendshipDay as @ImRo45 and @KieronPollard55 prepare for the Paytm #INDvWI T20I series! https://t.co/6xuAbo5CUV
— Star Sports (@StarSportsIndia) November 21, 2019
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
