Ad Campaigns
Happy #unfriendshipday says Rohit Sharma to Keiron Pollard as he tweets out star sports’ newest campaign for the india vs west indies series
MUMBAI: Star Sports – India’s leading sports broadcaster, ropes in Rohit Sharma and Keiron Pollard for their newest campaign #FrenemiesAtPlay to promote the West Indies tour of India. Both these world-class cricketers would be seen taking a dig at each other as opponents for the upcoming clash between India and West Indies.
The last time these two teams played in West Indies, the hosts lost in all three formats and they would be looking to get back at the Indians on home ground. Rohit and Pollard are close friends because of their long association with the two-time IPL Champions, the Mumbai Indians. Friends are seen turning into rivals, as both Rohit Sharma and Pollard prank each other in the India v West Indies campaign.
In the first TVC, Rohit leaves Keiron stranded in the middle of nowhere with his belongings leaving him confused. #FrenemiesAtPlay focuses on how two friends off the field turn on each other as they begin their cricketing battle of T20s and ODIs.
India’s recent run at home has been impeccable, and they have been almost unbeatable in the T20 and One-day internationals. The previous two series against Bangladesh and South Africa has shown India’s dominance over their opponents at home and they would be looking to close the year on a winning note.
The West Indies tour of India will be consisting of three T20I’s and three ODI’s starting 6th December 2019 and will be broadcast exclusively on the Star Sports network.
Whilst posting the TVC on his Twitter handle; Rohit Sharma said, “Happy #UnfriendshipDay, @KieronPollard55! PS: Sorry about the bags, NOT! #INDvWI @StarSportsIndia”
Happy #UnfriendshipDay, @KieronPollard55!
PS: Sorry about the bags, NOT!#INDvWI @StarSportsIndia pic.twitter.com/EPFAyziGJ9
— Rohit Sharma (@ImRo45) November 21, 2019
Happy #UnfriendshipDay, @KieronPollard55!
PS: Sorry about the bags, NOT! #INDvWI @StarSportsIndia pic.twitter.com/EPFAyziGJ9
— Rohit Sharma (@ImRo45) November 21, 2019
Gotcha!
It's #UnfriendshipDay as @ImRo45 and @KieronPollard55 prepare for the Paytm #INDvWI T20I series! https://t.co/6xuAbo5CUV
— Star Sports (@StarSportsIndia) November 21, 2019
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
