AD Agencies
Happy Finish created India’s first automotive virtual drive for Tata Motors
MUMBAI: Happy Finish, a global creative production studio and agency offering immersive content experiences for leading brands, advertising agencies and photographers, has successfully delivered the last phase of cross platform media assets to support an ambitious campaign for Indian automotive brand, Tata Motors.
In 2015, Tata Motors signed up Lionel Messi as its global brand ambassador and rolled out the successful #madeofgreat campaign across India. Happy Finish India brought #fantastico campaign to life for Tata Motors, by creating India’s first virtual drive experience for the Tiago car launch, including an array of cross platform media campaign assets.
In supporting this bold campaign, the assets created by Happy Finish would reach an audience of millions through Tata Motors’ mass distribution of 2.3 million branded Google Cardboards, digital campaign and print ads in The Times of India, across the highly potential automotive markets of Mumbai, Delhi/NCR and Bengaluru.
Tata Motors marketing communications and services head Delna Avari commented, “The challenge was how do we bring alive the test drive experience of a car which is yet to be launched. We felt that creating a VR experience would be the best idea and were delighted to partner with Happy Finish to introduce India’s first live action virtual drive experience. The reach has been phenomenal with great ROI and has been appreciated as one of the most innovative idea from Tata Motors for consumer experience.”
Happy Finish APAC CEO Ashish Limaye commented, “We had a keen focus on the distribution channel for all of the cross platform media assets, and created a VR solution which enabled Tata Motors to leverage the power of mobile, producing engaging content via an easy to use app, available on both Android and iOS.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
