MAM
Hansa Research, Qualtrics partner to optimise marketing efforts and help in brand building
Mumbai: A part of the R K Swamy Hansa Group, Hansa Research, has collaborated with Qualtrics to help organisations optimise its marketing efforts by monitoring the brand health performance and help in building their brands in India’s growing and maturing economy.
With this collaboration, Hansa Research will combine its consulting and advisory services with intelligent consumer insights captured using the Qualtrics XM platform.
The insights and capabilities enabled by the collaboration will aid organisations to track their brand health, as well as, how they compare to competitors, in real-time and by key audience segments to deliver the brand experiences and services consumers want.
The organisations will benefit from the ability to conduct market research and brand tracking studies using structured and unstructured feedback in a fast and cost-effective way.
On this collaboration, Hansa Research chief executive officer Praveen Nijhara said, “Organisations across India are scaling up their efforts to improve their brand and consumer experience. As a market research company, our forte has been to provide customized strategic insights to brands to give them a competitive edge in the market. The integration of our customer intelligence expertise along with Qualtrics capabilities will provide unique solutions to clients to aid in their marketing and business initiatives.”
“In today’s rapidly changing markets, organisations that stay closely aligned with the needs of their customers are well-positioned for success. Qualtrics is working with organisations across India to tune into the needs of consumers, and the collaboration between Qualtrics and Hansa Research will help even more companies better understand how to serve their customers and prioritize brand and marketing investments,” said Qualtrics head of ecosystems Asia Pacific and Japan Zoe Nicholson.
Brands
KPMG names Gary Wingrove as global chairman and CEO from October
Record Gmada bids signal rising demand as Rs 1,000 crore bet reshapes Tricity skyline
MUMBAI: KPMG has chosen continuity with a forward tilt. The firm has announced that Gary Wingrove will take over as global chairman and CEO of KPMG International, beginning a four year term from 1 October 2026. Currently serving as global chief operating officer, Wingrove steps into the top role after being nominated by the global board and elected by the global council.
A KPMG veteran with over 25 years at the firm, Wingrove has been closely involved in shaping its recent trajectory. As global COO, he has helped drive the firm’s Collective Strategy, focusing on operational integration, global investments and the steady expansion of the KPMG Delivery Network. He has also been at the forefront of KPMG’s digital push, including the rollout of AI enabled solutions across its global operations.
Before his global role, Wingrove served as CEO of KPMG Australia for nearly a decade, where he led a period of strong growth, almost doubling revenue, profitability and headcount while steering a cultural reset.
He succeeds Bill Thomas, who has led KPMG since 2017 and will work alongside Wingrove over the next six months to ensure a smooth transition.
Thomas leaves behind a firm that looks markedly different from when he took charge. Under his leadership, KPMG’s global revenues have risen by 55 per cent, and its workforce has expanded to more than 276,000 people. He also unified the network of member firms under the Collective Strategy, aligning priorities and strengthening governance.
His tenure saw heavy investment in technology and partnerships, with alliances spanning Microsoft, Google Cloud, SAP, Oracle and ServiceNow. These collaborations, along with platforms like KPMG Clara, have helped the firm scale its AI-led offerings and sharpen its competitive edge.
Beyond growth, Thomas also pushed improvements in audit quality and sustainability. Initiatives such as a multiyear global sustainability strategy and the Our Impact Plan have aimed to embed long term thinking into the firm’s operations and client services.
For Wingrove, the brief is clear but evolving. He has signalled a focus on agility, deep expertise and technology driven solutions as clients navigate an increasingly complex business landscape. He also emphasised KPMG’s identity as a people first organisation, supported by technology and unified through its global network.
The timing of the leadership change comes as KPMG continues to grow, reporting a 5.1 per cent rise in global revenue in FY25, with gains across tax and legal, audit and advisory services. Growth was recorded across all regions, despite a challenging macro environment.
As Wingrove prepares to take charge, the firm appears set on a familiar path with a sharper digital edge. Same playbook, perhaps, but with a renewed focus on speed, scale and smarter solutions.
