MAM
Handbag brand Lavie unveils TVC created by TBWA
MUMBAI: Handbag Brand Lavie has launched their latest TV commercial featuring brand ambassador Kareena Kapoor.
Conceptualised by TBWA, the ad captures the “tempting” range of Lavie and how women are helpless to its “irresistible” handbags.
The new campaign is an extension to the previous ad campaign which was based on the many moods of a woman. This campaign highlights how Lavie overpowers the denial of shopping.
TBWA India NCD Rahul Sen Gupta said, “No, no, no, maybe, yes‘, that is the mind of a woman when she goes shopping. We captured this insight through Kareena‘s wonderful performance as a girl-next-door, going through great denial and great desire at the same time, in a Lavie store.”
Directed by Shakun Batra of Ek Main aur Ek Tu fame, the TVC is produced by Red Ice Films.
Bagzone Lifestyles COO Sandeep Goenka said, “Lavie offers contemporary handbags for every ocassion and is designed keeping in mind the many moods of women. We are certain that our consumers will relate to this TVC, as it accurately depicts a great shopping experience.”
The TVC captures Kapoor in denial mode whenever she comes across the latest Lavie – be it a hobo, a clutch, a laptop bag or a leather bag, while she ultimately succumbs to the urge to own that next perfect bag.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
