Ad Campaigns
HAMMER announces “Values That Stay, Lifestyle that Changes” Diwali campaign
Mumbai: HAMMER brand, a nationwide FMEG leader, announces the launch of its Diwali campaign – “Values that Stay, Lifestyle that Changes”. This campaign endeavours to demonstrate how Diwali traditions can be made available, attainable, and accessible by durable, modern technology. The campaign hinges on HAMMER’s tagline “Re-Imagining Lifestyles”.
Aimed to be carried out in a phased fashion, HAMMER’s “Values that Stay, Lifestyle that Changes” Diwali Campaign, will feature
A video campaign
Exclusive Diwali offers on HAMMER’s entire catalogue,
Biggest ever giveaways on the brand’s social media handles.
https://bit.ly/Hammer_DiwaliCamp
The Advertisement is centred on – “Values that Stay, Lifestyle that Changes”, and will be featured across digital platforms, and social media. The TVC captures the members of a family on Diwali day, digitally communicating to keep track of all festive errands around the house. The son is shown wirelessly attending his mother’s call via his HAMMER Headphones, the mother is shown to be calling from her HAMMER Smartwatch to remind her son of the festivities. The father is seen to be getting ready with HAMMER’s Electric Toothbrush, as he seems to be losing track of time. Finally, the mother is assured of her grocery list being on the way by playing traditional music on her HAMMER speaker.
Commenting on the launch, HAMMER founder and COO Rohit Nandwani said, “We are proud endorsers of a Smart Lifestyle. Thus, as the spirit of celebration fills the air, we aim to position Hammer’s catalogue as a catalyst in combining Tradition with Tech. Centred on ‘Values that Stay, Lifestyle that Changes’, we aim to convey how adaptive tech like Hammer’s, can serve as a reliable extension in fulfilling last-minute traditions, that are designed to be accessible for anyone. As we embark on this festive journey together, let the spirit of giving unite us all. Wishing you all a joyful and prosperous festival season!”
The campaign projects how intricately tech is embedded into our daily lives, and how the right tech gear can perform beyond mileage to stay productive for people of all ages, regardless of capabilities. HAMMER Gadgets aims to translate a progressive state of living, where traditions not only coexist but also thrive alongside modern extensions of practicality. It tells that Hammer products are for everyone in the family making it an adaptable smart lifestyle. HAMMER FMEG is a proud enabler of this harmony that avails an efficiency like never before, accommodating values that re-imagine lifestyles.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
