Hamdard selects Karishma Initiative as media AOR

MUMBAI: Health and wellness company Hamdard (Wakf) Laboratories has appointed Lintas India‘s Karishma Initiative (KI) as its new media agency on record to handle all its media buying and planning activities.

The account size is estimated to be about Rs 300 million.

Hamdard chose KI following a multi-agency pitch for its entire product portfolio that include RoohAfza, Safi, Roghan Badam Shirin and Cinkara. Besides KI, the pitch saw participation of five more agencies.
 
Said Hamdard (Wakf) Laboratories chief marketing officer Arshad Siddiqui, “We are pleased to have Lintas India‘s Karishma Initiative as our media partner because they understand our strategic requirements.”

“We evaluated all the agencies primarily on four fronts, appreciation and understanding of brand goals, recommended strategic inputs, proposed media strategy and team in the forefront, Lintas was good in all the areas. We look forward to a long term association with them,” he added.

KI delivers media solutions to clients across all mass media like television, print, radio, outdoor, sponsorships, events, on ground activations and business consulting.
 
Said Karishma Initiative CEO NP Sathyamurthy, “It is a significant win for Karishma Initiative Delhi operations and obviously we are delighted because of two reasons. One, Hamdard‘s multi brand portfolio targets varied audience sets, which is a challenging task. Secondly, we won the pitch against many large and worthy competitors.”

Currently, KI has offices within India in Bombay and New Delhi.