Ad Campaigns
Hamdard Lab’s new campaign aims to boost the nation’s spirit
MUMBAI: At a time when people world over are stressed about health & wellness issues, Unani brand Hamdard Laboratories (medicine division) has launched a digital marketing campaign ‘Sehat Hai to Watan Hai’ that aims to step in to help people rejuvenate, restore and revitalise the lost energy.
A part of Hamdard’s ‘Healthy India Hamdard India’ initiative, this new campaign, in the form of a digital film, will be featured across social media platforms along with e-commerce and entertainment portals to engage with the audience.
Conceptualised by Mumbai-based agency, M.O.M. (Mortals On Mission), the ‘Sehat Hai to Watan Hai’ campaign is aimed at helping the nation heal and encourage fellow Indians to stay strong and lead a healthy life with realistic fitness goals, develop strong immunity, and sustain both physical and mental health. Furthermore, the campaign emphasizes consuming products that are effective for maintaining good health and a strong immune system that is crucial in the current scenario. The idea behind the short film as well as its screenplay, direction and lyrics have been credited to Pranav Harihar Sharma.
The Unani pharma brand provided special offers on health checkups and medical consultations at Hamdard Wellness centers and through online consultancy throughout the duration of the campaign. Patients going through recovery from Post-Covid symptoms will also be able to get assistance at Hamdard’s Wellness centers under the #SehatHaiToWatanHai campaign, the company said in a statement.
Speaking about the initiative, Hamdard Laboratories (medicine division) chief marketing officer Suman Varma said, “The situation in the country has been grim for a while. People are looking for strength, hope and commitment from people and institutions who can promise them a better, healthier nation. We felt this is the right time to showcase Hamdard’s commitment to the nation by being the first to say that while the battle with Corona may still continue, Hamdard promises to heal the bodies that have gone through the energy sucking fight with the virus, through its own range of natural products. The heavy medication, the lack of oxygen and the strong doses of Steroids have left people with damaged systems. To Rejuvenate, Restore and Revitalise the lost energy. Hamdard is committing to bringing back –Bharat Ki Taqat with its Unani medicine. #SehatHaiTohWatanHai is a call to the nation to work towards building a strong immune system, naturally.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
