Brands
Haldiram’s unveils ‘Navratri Special Feast’ menu for Navratra season
Mumbai: This Navratri, Haldiram’s has introduced its Navratri special feast menu, satisfying all your fasting desires. The brand proudly presents the campaign, offering flavoursome recipes that are both delicious and true to the spirit of the festival. Haldiram’s stands out as a pioneer, ensuring the most hygienic preparation of Navratri meals.
Dive into an array of delicious options at your nearest Haldiram’s restaurant or order online exclusively from Zomato.
From timeless favorites like Kurkuri Sabudana Tikki to innovative creations such as Tandoori Platter, Sabudana Papdi Chaat and Purani Dilli Ki Tawa Aloo Chaat, the menu is designed for every palate. The tandoori specialties are a delightful blend of succulence on the inside and crispiness on the outside, a must-try for all.
If you’re looking for a complete meal, you can’t afford to miss the Navratri special thali at Haldiram’s this festive season that gives you full variety and feasting experience.
Introducing the campaign, Haldiram’s head of marketing Divya Batra remarked, “This Navratri, let your fast be a flavorful journey. We, at Haldiram’s, have carefully curated a Navratri menu that celebrates the essence of fasting while delivering a good culinary experience. From traditional fasting snacks to hearty, wholesome dishes, you can explore a world of flavors at your nearest Haldiram’s restaurant or conveniently order online via Zomato.”
Haldiram’s president – retail Kailash Agarwal expressed, “Navratri is a time to seek blessings and savor flavorful meals after a day of fasting. At Haldiram’s, we understand the diverse taste preferences of our patrons and the significance of traditional recipes during the festival. Hence, we have meticulously crafted a special Navratri menu to tantalize the taste buds of our valued customers as they celebrate the much-awaited festival – Navratri.”
Join us in the celebration! Experience the ‘Navratri Special Feast’ at your nearest Haldiram’s outlets. For added convenience, we also offer online ordering through Zomato, so you can relish these Navratra delights from the comfort of your home or at our restaurants. We invite you to savor the essence of Navratri with us.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
