Ad Campaigns
Haldiram’s unveils festive delights in ‘Tyohar ke har tohfe me’ Diwali campaign
Mumbai: Haldiram’s, a leading brand in India, has just unveiled its all-new Diwali campaign, ‘Tyohar ke har tohfe me, Haldiram’s’. The campaign highlights Haldiram’s extensive range of Diwali gifting options, including sweets, dry fruits, namkeen, chocolates, and assorted gift hampers. Targeting both offline and online audiences through featured print advertisements, in-store branding, and a comprehensive performance-based marketing strategy with influencer partnerships, The Gifting by Haldiram’s range is bound to reach a wide and diverse audience through the mindful festive campaign.
As Diwali approaches, Haldiram’s understands the significance of gift-giving in this festive season. The ‘Tyohar ke har tohfe me, Haldiram’s’ campaign aims to communicate that Haldiram’s has something for everyone, making it the ultimate destination for thoughtful and flavour-filled gifts for family and friends.
As part of the Diwali Campaign, Haldiram’s has also taken path-breaking initiatives such as a captivating visual story that highlights the essence of gifting during the festive season. The film features a fascinating arrangement where multiple choppers carrying big Gifting by Haldiram’s boxes, deliver them to strategic locations across Haldiram’s outlets. These boxes, filled with an assortment of sweets, dry fruits, namkeen, chocolates, and gift hampers, symbolize the heartwarming tradition of sharing joy and love during Diwali through the nation. The film concludes with the resonating tagline, “Tyohar ke har tohfe mein Haldiram’s,” signifying Haldiram’s commitment to making every Diwali celebration even more special with its diverse and thoughtful gifting options.
Speaking about the launch of the Diwali campaign, Haldiram president – retail Kailash Agarwal said, “At Haldiram’s, we take pride in being a part of every Indian celebration. Diwali is a time when families come together to share love and happiness, and gifting plays a crucial role in expressing those sentiments. With our extensive range of Diwali gifts, we want to help people make their loved ones feel special. ‘Tyohar ke har tohfe me, Haldiram’s’ is our way of joining the festivities and offering a wide variety of options that cater to different tastes and preferences.”
Adding about ‘Tyohar ke har tohfe me, Haldiram’s’ campaign, Haldiram head of marketing Divya Batra added, “Diwali is not only a festival but a tradition that brings people closer. Our campaign reflects the essence of Diwali by offering a diverse selection of gifting options that cater to the preferences of every individual. We have carefully crafted a mix of traditional and contemporary gifting ideas, allowing our customers to choose gifts that resound with their emotions. We are excited to have partnered with influencers like Komal Pandey and Kritika Khurana to connect with our audience, and we believe that ‘Tyohar ke har tohfe me, Haldiram’s’ will connect with everyone looking to make this Diwali memorable for their loved ones.”
With the unveiling of ‘Tyohar ke har tohfe me, Haldiram’s’, the brand is set to make this Diwali even more special, offering a wide array of gifts that celebrate the spirit of the festival at every moment. With a focus on the joy of giving and celebrating together, Haldiram’s continues to be a cherished part of the festivities, making Diwali sweeter and more memorable for all.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
