Ad Campaigns
Haldiram’s launches festive campaign ‘Diwali Ki Dhadkan’
Mumbai: As the festive season is right around the corner, Haldiram’s, India’s leading traditional namkeen and sweets brand, has just launched its new festive gifting campaign, Haldiram’s Diwali ki Dhadkan. With the campaign, Haldiram’s aims to induce love, light, and delicious delights among Indian households by presenting its wide range of Diwali gifting options.
With their new campaign, Haldiram’s aims to make this Diwali truly memorable by offering a mindful selection of festive delights in special ranges like Sweet Symphony, Dry Fruit Delights, and much more, that feature a wonderful mix of flavours and textures through an exquisite range of sumptuous sweets, quality dry fruits, and specially curated festive gift hampers, to suit diverse taste and preference.
Haldiram’s president – retail Kailash Agarwal said, “Diwali is a time for celebration, togetherness, and sharing sweet memories. We at Haldiram’s believe our products can help elevate the sweetness and warmth during festive celebrations. With our new festive gifting campaign, we aim to offer our customers a delightful range of options to express their love.”
Highlights of Haldiram’s Diwali gifting range include Sweet Symphony: Kaju Roll, Badam Burfi, Pista Launj, Kaju Anjeer Cake, Kaju Ladoo, etc.; Dry Fruit Delights: Premium dry fruits and dry fruit-based sweets and Nut Extravaganza: Smokey Barbeque Cashew, Deluxe Salted Nut Mix, Mewa Bite, Rose Bite, Chocolate Bite, Mango Bite, Khajoor varieties, Chocolate Finger Baklava, Almonds, Cashews, and more.
One can visit their nearest Haldiram’s outlets to avail of special festive offers and explore the gifting range. The range will be available on online food service marketplaces like Zomato.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
