MAM
Haldiram launches ‘Pyaar Ka Tohfa’ campaign celebrating Raksha Bandhan
Mumbai: Haldiram’s, India’s popular snacks and sweets brand, has recently launched a heartwarming campaign “Pyaar Ka Tohfa” underlining the ever-lasting bond between brothers and sisters on this Raksha Bandhan. Alongside its diverse range of delectable and well-designed gifting range of sweets, nuts & chocolates, as part of the Pyaar Ka Tohfa campaign, Haldiram’s has unveiled a special box of assorted sweets, featuring the ever-popular Laddoo.
The Pyaar Ka Tohfa campaign centres around an emotional ad film, showcasing the beautiful bond between a surgeon’s sister and her brother. The film depicts the everyday routine of the sister returning home after her work as a surgeon, but on this particular Rakhi day, she arrives late for the celebrations. The brother feels disappointed but conceals it with a heartfelt gesture, handing over the Haldiram’s Box of Ladoos and asking her to keep her apologies to herself.
As the story unfolds, the sister ties the Rakhi to her brother’s hand, revealing that it was her first surgery that day, during which she successfully delivered a cute baby girl. The brother’s disappointment turns into pure joy and playfully feeds the delicious Ladoos to her.
Haldiram’s head of marketing Divya Batra shared, “Raksha Bandhan is a celebration of the unbreakable bond between siblings, and Haldiram’s ‘Pyaar Ka Tohfa’ campaign beautifully captures the emotions and love shared between them. Our special gifting range including an assortment of signature sweets, nuts, and much more, etc., makes the perfect gift to express affection and appreciation to your beloved siblings.”
Haldiram’s President – Retail Kailash Aggarwal also expressed, “At Haldiram’s, we believe in preserving traditions and spreading joy through our delightful treats. With the Pyaar Ka Tohfa campaign, we aim to celebrate the essence of Raksha Bandhan and make this festival even more memorable for our customers. “Gifting by Haldiram’s”, specially curated gift boxes for special occasions, adds a touch of thoughtfulness to the festivities, allowing our customers to express their love and appreciation in a truly heartwarming manner.”
Haldiram’s is popularly known for its wide-ranging gifting options that suit different preferences and budgets. From thoughtfully curated hampers and exquisite sweets gift boxes, Haldiram’s also offers and plethora of assorted nuts, and chocolates, among other exciting foods. These gifting options highlight the brand’s vision to curate moments of togetherness for families and friends. The special assortment of sweets is available at Haldiram’s stores in Delhi NCR and selected retail partners across the region.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
