Ad Campaigns
Haldiram launches new wheat-based dishes in key cities with its ‘Ab Sab Khayenge’ campaign
Mumbai: Haldiram’s, a brand in the Indian culinary landscape, has launched its innovative wheat menu. Featuring a variety of delicious wheat-based dishes, the new menu is sure to thrill foodies with its focus on diversity and catering to varied taste preferences. The new menu is launched with the exciting “Ab Sab Khayenge” campaign, encouraging everyone to relish the rich flavours of Indian food with the nutritional benefits of wheat. The wheat menu is available at Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli outlets.
With a diverse range of flavorful and tempting dishes to choose from, Haldiram’s has always been at the forefront of celebrating Indian cuisine. It offers a variety of meals, from classic favourites to modern inventions that highlight the adaptability of wheat. Delicious options on the wheat menu include Chole Bhature, Pav Bhaji, Batata Vada, Pani Puri, and two varieties of wheat bread sandwiches which are Corn & Spinach, and Paneer Tikka.
Speaking about the launch, Haldiram’s Foods International Pvt Ltd, director Neeraj Agrawal said, “We are excited to present our Wheat Menu, which demonstrates our dedication to providing a variety of wholesome menu selections. Good food should be enjoyed by everyone, and we are thrilled to provide this experience to our guests with our ‘Ab Sab Khayenge’ campaign.”
Known for its commitment to quality and taste, Haldiram’s has been a household name for decades, offering an exceptional range of snacks and delectable sweets/mithai delights. The brand strives to honour tradition while evolving to meet changing consumer preferences. Haldiram’s invites everyone to join the ‘Ab Sab Khayenge’ campaign and explore the delightful flavours of the new wheat menu. Whether you are a fan of traditional Indian cuisine or looking to try something new, the wheat menu has offerings to satisfy your cravings.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
