MAM
Habuild creates Guinness world record by bringing together 2, 46,252 people for Yoga without quitting
Mumbai: Owing to the rising enthusiasm to make fitness a priority in the New Year, Nagpur-based startup, Habuild, witnessed yet another feat on Friday, 12 January 2024. The brand which is also one of the most reliable Yoga platforms has set a new world record of having the largest number of people doing yoga free of cost with them without giving up for 21 days. Through their initiative, the 21 day challenge, they brought together over 2, 46,252 people from all across the globe to participate in their live Yoga sessions and keep their fitness New Year goals intact.
Health & Wellness Startup Habuild Sets Guinness World Record
The habit building and holistic wellness brand, Habuild, conducted the online event to inspire people from different walks of life to do something about fitness in the New Year and not give up on their resolutions within the first two weeks. The free yoga option is only to encourage people to be motivated to work out and decide to go in for a subscription only once they are sure about not quitting.
Referring to the remarkable achievement Habuild CEO & certified yoga instructor Saurabh Bothra said, “It is a matter of immense pride for Habuild and the entire community that committed to health and wellness over the past few weeks to attain such a remarkable achievement. On January 12th, we celebrate Swami Vivekananda Jayanti. He strongly believed in ‘Charaiveti’ which means “Keep going”. He passionately travelled the world, sharing India’s values and culture to the world. He just kept going in his pursuit. ‘Charaiveti Charaiveti’ encourages us to persist. Hence, we purposely chose the 12 of January or the Quitters Day to celebrate this huge success and announce to the world that if one decides to commit to the power of yoga, then there’s nothing that can stop them, and not everyone is a Quitter. I am grateful to all participants who understood the essence of Yoga and it was an honour to see the footfall increase from the previous challenges too.”
The ongoing 21 day Yoga challenge is witnessing hundreds of yoga enthusiasts from diverse realms of life. We are especially happy to see the rise in numbers from tier 2 and tier 3 cities such as Indore, Lucknow, Jaipur from the North, Bhubaneshwar from East, Coimbatore and Kochi from the south, Surat and Nashik from the western part of India apart from the metros like Mumbai, Pune, Bangalore. The participants in the historic event came from 92 different countries across the globe, while there was representation from all the states of India. This ongoing yoga challenge commenced on 2 January 2024 and it remains open to all participants, free of cost, until 22 January, 2024.
The official team of Guinness world records invigilated the prestigious event. The officials declared that 2, 46,252 participants were part of the event and celebrated the importance of Yoga and well-being on a global scale.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
