Brands
Gyan Gupta joins Jindal Steel as chief AI officer
MUMBAI: Jindal Steel has named Gyan Gupta as chief AI officer, tasking him with driving a sweeping artificial intelligence overhaul across the company’s operations as it sharpens its push towards data-led, automated decision-making.
Gupta will lead AI adoption across operations, sales, supply chain, finance, HR and leadership, with a mandate that stretches well beyond pilots. His remit includes building enterprise intelligence layers, rolling out agentic AI and virtual employees, creating a custom internal AI brain, and advancing intelligent automation and robotics to improve safety, efficiency and measurable business outcomes.
The appointment signals Jindal Steel’s intent to hardwire AI into the core of its business rather than treat it as an add-on, as heavy industry races to modernise processes and cut friction at scale.
Before joining Jindal Steel, Gupta held senior roles across technology, media and digital businesses. He previously served as chief AI officer at AI in Action, founded and led Chamko, and was chief product, technology and growth officer at Bada Business. He also co-founded and ran FirstWall, and spent nearly a decade at DB Digital, where he helped scale the Dainik Bhaskar group’s digital arm into an industry leader. Earlier, at Genpact, he built and led high-growth technology and custom development practices.
As steel meets silicon, Jindal Steel is betting that intelligence, not just infrastructure, will define its next phase of growth.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
