Ad Campaigns
Gupshup launches debut brand film as part of #EveryConversationMatters campaign
Mumbai: Gupshup, the leading Conversation Cloud platform, today launched its first brand film, Do More with Conversations as part of its #EveryConversationMatters Campaign. Celebrating the profound impact of conversations in all aspects of life, the film reaffirms Gupshup’s mission to revolutionize how brands engage with their customers. The film was conceptualized by Gupshup and produced in collaboration with Meta and SisterWolf Studios.
The campaign features a compelling brand film and a multi-city customer event series titled “Gupshup Conversations,” spanning Jakarta, Dubai, New Delhi, Brazil, and Mexico. The film, set against diverse global landscapes, features individuals from various walks of life interacting, showcasing the universal language of conversations. The film will be available for viewing on Gupshup’s YouTube channel, with its reach extended through social media platforms including Instagram, Facebook, LinkedIn, and X.
With a stirring orchestral soundtrack, the film captures heartfelt conversations between friends, families, and colleagues, and pans to inspirational speeches that move humankind forward. The visuals gradually transition into featuring more business-to-consumer interactions. A powerful voice-over emphasizes the pivotal role of conversations in sparking innovation and driving business growth. The film creatively juxtaposes in-person interactions with brands engaging customers via chatbots, demonstrating how Gupshup’s Conversation Cloud facilitates human-like interactions across the customer lifecycle.
“We are excited to share our campaign and the film with the world, highlighting the essence of conversations. As portrayed in the brand film, conversations build trust, break barriers, spark ideas, and drive innovation. And every conversation matters! This central theme resonates with our unwavering commitment to revolutionizing customer experiences through meaningful conversations. With Gupshup’s Conversation Cloud, we empower brands to craft rich, personalized interactions that not only enhance customer experience but also deliver substantial ROI at reduced costs.” said Gupshup senior director of marketing Vartika Verma.
Earlier this year, Gusphup made a branding splash with its Conversation Cloud launch featured on the NASDAQ tower. This was followed by a revamped website design and a new brand messaging that reinforced the importance of two-way communication for brands.
Gupshup’s Conversation Cloud is a suite of AI-powered SaaS tools that empower businesses to create powerful chatbots that boost customer acquisition and engagement and offer intelligent support. With three key modules—Converse, Advertise, and Communicate—it revolutionizes business-to-customer engagement, driving substantial ROI improvements across channels like WhatsApp, RCS, and Instagram to name a few.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
