MAM
Gunjan Arora Mann takes charge as national vertical lead – ET B2B (Spotlight) at Times Internet
MUMBAI: Gunjan Arora Mann has stepped into a new role as national vertical lead – ET B2B (Spotlight) at Times Internet, marking a high-profile return to the Times Group. Based in Gurugram, she now spearheads branded content initiatives for The Economic Times’ B2B vertical, with a sharp focus on enterprise-led storytelling and strategic partnerships.
Prior to this, Arora Mann was region head – branded content (North & East) at moneycontrol.com, where she spent nearly four years driving integrated campaigns and client-first content narratives. Her earlier stint with Bennett Coleman & Co. Ltd. saw her rise through the ranks across Delhi, Bengaluru and Gurugram as chief manager and vertical head, managing key sectors including telecom, tech and consumer durables.
With two decades of experience across marquee agencies such as Mindshare, DDB Mudra Group and Digital Market Asia, Arora Mann is known for her ability to marry editorial flair with commercial agility. She also played pivotal roles in landmark industry events like Ad Asia 2011 and the World Magazine Congress.
Her new role is set to supercharge ET Spotlight’s position as a content-led engine for India Inc. and beyond.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
