MAM
Guest column: Titus Upputuru on the book that’s guided his life
GURUGRAM: The best book I ever read is the book I read daily. I have been reading it since I was a child, but it is so unputdownable that I can’t help but read it every single day. I carry it everywhere, in the flights, in the cabs, I sleep with it, even. It’s a love letter actually. And the love shines through to anyone who believes in the author.
The name of the book is Holy Bible, the largest selling book in the world till date.
It has 66 chapters and is largely about the lives of some people since the beginning of time and how God dealt with those people. It also records the birth of Jesus Christ, his cruel death, and his resurrection from death. The book ends with the promise of the second coming of Jesus Christ and a glorious life to the readers who believe in him.
Now the interesting thing is this – it says in the Bible that all of the chapters are written by men, but that God actually moved them to write them. And this is what makes it so incredible because as you read it, you get verses that directly speak to you.
Like for instance, I had to go to Afghanistan for a film shoot. Now my dad and the rest of the family were really worried. But as I read the Bible in the morning, a verse read ‘Go in peace’. I believed it and showed it to my dad saying God is telling me to ‘Go in peace’ so do not worry, nothing will happen to me. While I was there, there was a suicide bomber who blew himself right outside our hotel, but nothing happened to me and I came back safely. A week later after I came back, I read the most spine-chilling news in the morning newspaper – an Indian engineer’s body was beheaded and sent back to India. Now I was thinking that it could have been me, but God had said “Go in peace” and I didn’t have to worry.
This is just one experience. There are countless others, where God guided me through this very book that I daily read for direction, for comfort, for everything.
Now I can’t think of any other book that comes close anywhere close to this.
(The author is creative head, Taproot Dentsu Gurgaon. Indiantelevision.com may not subscribe to his views.)
MAM
Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
