MAM
Guest Column: M&E industry in India: 5 not-to-be-missed trends
The Indian M&E industry is growing at 15 per cent CAGR and is expected to double in size over the next five years. Almost all the sub-segments are growing in double digits. The existing ones are those in the middle of a consumption trend like on-demand content or beneficiaries of a regulatory push like digitisation.
Here are the five biggest trends to watch out for:
1.OTT
Personalisation of content and delivery and real time access on multiple devices and platforms to make OTT mainstream. Big data through instant consumer analytics to become indispensable
2.Digital Content as growth driver
Growth to be driven by digital content in the internet industry in India as it doubles to $250bn in 5 years. Unprecedented proliferation of digital-first media brands like AIB, TVF, etc. Existing traditional media brands may reorient themselves to being digital-only brands. Repurposing widely popular content of the past on digital for consumption across multiple content formats may be a unique sound strategy.
3.Immersive content as lead format
Immersive content (VR/AR) to play an unexpected big role in the future. May become larger than any other format in the years to come.
4.Technology to disrupt more than just content
Technology to continue to disrupt the traditional ways of buying and selling advertising as programmatic, geo-targeting, etc becomes the new normal. TV and digital measurement to converge too as marketers look for platform-agnostic strategies.
5.Convergence of M & E & Technology to undergird everything
With cheap economics dictating the rationale, cloud-based services to drive content faster from creation to consumption thereby re-defining movement, distribution and management of content. Rapid convergence of media, entertainment and technology is interlinking content creation, distribution and consumption experiences.
New media – signifying interplay between technology and media – is where the real excitement is. It offers a range of opportunities in content and platforms across gaming, video and music. Other than that, there are consolidation plays in traditional media like C&S distribution, film exhibition etc.
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(Piyush Sharma, a global tech, media and entrepreneurial leader, created the successful foray of Zee Entertainment in India and globally under the ‘Living’ brand. The views expressed here are of the writer’s and Indiantelevision.com may not subscribe to them.) |
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
