MAM
Guardian signs a search deal with InfoSpace
MUMBAI: The Guardian Media Group (GMG) in the UK has signed a search deal – across 36 of its regional newspaper sites – with Web and mobile search company InfoSpace.
The agreement, which includes sites such as Manchester Evening News and the Surrey Advertiser will allow GMG Regional Newspapers’ website users to query all of the major search engines in one click via InfoSpace’s unique metasearch technology. Additionally, InfoSpace will provide a range of associated search applications including contextual advertising and the company’s media toolbar.
InfoSpace Europe, VP web search Dominic Trigg explains, “With InfoSpace, GMG Regional Newspapers can offer its audience the best results from the most popular search engines – Ask, Google, MSN, Yahoo! and more – all in one place. The service is private-labelled and therefore enhances the newspapers’ own look and feel. In addition they will receive a search product with an excellent track record of customer support and reliability.”
GMG Regional Newspapers COO David Benjamin says, “We were looking for a provider that could deliver top-of-the-range search solutions with solid support to match. InfoSpace’s metasearch technology creates a platform for us to generate more relevant search results for our audience, whilst driving greater revenues across all of our sites. Furthermore, the InfoSpace team has added outstanding value through its creative approach and understanding of our audience and internal objectives”.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
