Brands
GT Force set to launch highly awaited electric motorcycle
Mumbai: GT Force, a pioneer in electric two-wheeler manufacturing, is gearing up to launch its highly awaited electric motorcycle. Scheduled for release within a month and targeted towards urban and rural riders, this state-of-the-art EV bike is set to raise the bar in the industry, delivering advanced safety features, unparalleled performance, and reliability.
Key features:
. Top speed: 70 KMPH
. Range: 120-130 KM on a single charge
Customers can expect to purchase this groundbreaking motorcycle from authorized GT Force dealerships and showrooms across the country. The company has confirmed that the price will be disclosed on the launch day, adding to the anticipation surrounding this event.
Commenting on the highly anticipated EV motorcycle, GT Force MD and co-founder Mukesh Taneja expressed, “There is a growing popularity of electric motorcycles in the country, and we are excited to introduce a product that meets the demands of modern urban commuters. Our new electric motorcycle is designed to offer superior performance, safety, and convenience, making it an ideal choice for those seeking an eco-friendly alternative to traditional fuel-based vehicles. We are confident that a rider who rides it will discover a new level of freedom and exhilaration on every journey.”
With a track record of success, GT Force has collectively sold 20,000 units till date. GT Force recently launched its latest lineup of high and low-speed EV two-wheelers. With an impressive starting range from Rs 55,555 to 84,555 ex-showroom price, the new models include GT Vegas, GT Ryd Plus, GT One Plus Pro, and GT Drive Pro. Among these, the GT Drive Pro stands out as the flagship model for the brand, meticulously manufactured end-to-end at their facility.
Emphasizing a commitment to sustainability, innovation, and accessibility, GT Force is poised for nationwide expansion, with a particular focus on capturing the burgeoning market in East India.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
