MAM
Groww’s ad film captures millennial’s newfound interest in investing
NEW DELHI: Groww, a mobile-first investment platform, has launched a new ad campaign targeting first-time investors and millennials. Through its campaign, Groww aims to capitalize on the surging interest in stocks among millennials, enabled and popularised by easy to use investing apps like Groww.
Conceptualised by The Script Room, the ad illustrates a humorous exchange between a father and son on the matter of the stock market. While the father goes on a tirade about the complexities involved in investing in the right stock, the son goes ahead and buys shares in his father’s company with just a few clicks. The ad conveys a simple message – to make wealth, one needs to invest smart and invest early.
The commercial is currently airing on television and being shared across all social platforms.
Groww co-founder and COO Harsh Jain said, “With an easy-to-use interface and robust technology offering, Groww aims to make investing easy and smart for the younger generation and democratize wealth creation. The film’s narrative highlights these aspects in a simple yet effective manner and we hope this will resonate well with our target audience.”
The Script Room co-founder Rajesh Ramswamy (Ramsam) said the idea behind the campaign was to offer a refreshing POV of youngsters in a field where they have not been taken seriously. “With any financial communication, much is lost in jargon. We wanted to avoid this and stick to a casual tone to make it more understandable and relatable,” he explained.
The Covid2019 pandemic has proved to be an inflexion point for stock investing in India. The number of new Demat accounts opened this year have been the highest in our history. According to BSE, the number of mobile trades has tripled since March, while according to NSE, mobile trades now account for a quarter of the cash market deals. This growth is predominantly fuelled by apps like Groww that have made it easier for millennials and GenZ to invest in the stock market by removing complicated paperwork and long waiting time, as used to be the case earlier. The Groww app also provides all the necessary resources which an investor may require to conduct in-depth stock research: such as information about the company’s financials, peer comparison, shareholding pattern, live market activity, etc.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
