MAM
GroupM’s market share increases to 41.2 per cent
MUMBAI: GroupM, WPP’s integrated media and marketing company, has topped the RECMA overall activity billings 2013 ranking of media agencies again. GroupM India increased its market share as per RECMA in the year 2013 to 41.2 per cent from 40.3 per cent in 2012. Globally, GroupM retained the number one position amongst media agency networks with a market share of 28 per cent. The RECMA report evaluates the overall activity – including buying billings and specialised services.
Mindshare continues to lead in overall market share as the largest integrated media planning company in India, while the other GroupM agencies registered a healthy growth over the last year. GroupM agencies dominated RECMA’s qualitative evaluation with Maxus being the only media agency in India to be rated ‘dominant’, for the fourth year in a row. Mindshare and Mediacom were rated ‘high’ while MEC was rated ‘good’. Continuing its winning streak from 2013 where the network picked up over 80 new clients, GroupM agencies have so far won over 50 new clients in the first half of 2014.
GroupM agencies continue to dominate all industry awards. Apart from that, GroupM is the only media agency network to have won the Porter Prize in 2013, ‘The Dream Company to work for’ in the media and entertainment sector and the ‘Best Employer’ at the World HRD Congress.
Speaking on the year so far, GroupM south Asia CEO CVL Srinivas said, “In recent years, GroupM has taken great measures to become future ready and give our clients an edge in a highly competitive media market. We no longer plan only media for them, but give them end to end integrated marketing solutions that bring digital marketing, content, data and analytics together with traditional media such as TV, radio and print. Our collaborations with global leaders in digital media, data, technology and research, coupled with years of collective experience gives our clients the advantage of working with a true thought leader and help them build highly successful brands. We were the first agency network with whom Facebook signed a partnership agreement in India and have a similar very unique partnership with Google that brings great value to our clients”.
Over the last year, GroupM took a fresh approach to integrated marketing solutions with a program called New ME. This new approach resulted in several successful campaigns including the highly impactful launch of Honda Mobilio with Kapil Sharma led by digital content and the ‘Power of 49’ campaign for Tata Tea led by TV advertising, content, mobile marketing and social impact. In May 2014, Mindshare launched the Loop Room in Gurgaon and Mumbai to help media planners and marketers pick up insights in real time. Maxus recently launched Moribus, its behavioral lab.
“GroupM agencies are at the cutting edge of media and we are preparing our teams and clients to not just move with the times but stay ahead,” added Srinivas. The New ME approach also helped expand business with new clients across industries ranging from e-commerce, banking & insurance, sports, retail, healthcare, etc.
MAM
Yes Madam introduces 0 per cent commission for pregnant service partners
Home salon platform supports over 7,500 beauty professionals with new welfare policy.
MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.
Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.
Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.
Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”
Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”
Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.
In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.
