Ad Campaigns
GroupM OOH Solutions conceptualises an outdoor innovation for Skipper Pipes
Mumbai: GroupM conceptualised a visual spectacle in the outdoor landscape of Kolkata for Skipper Pipes. The outdoor campaign raises awareness that the auspicious occasion of Durga Puja protects families from water contamination on the same lines as how Ma Durga protects and cares for all of us and provides safety.
Skipper’s “India’s Safest Pipes—Festival of Safety” campaign draws inspiration from Durga Puja. The campaign features Goddess Durga’s idol installed on a footbridge, with her Trident symbolically slaying Mahishasura. This powerful imagery parallels how Skipper Pipes protect people from water impurities, just as Ma Durga shields us from evil forces.
This campaign links traditions with modern infrastructure by replacing Goddess Durga’s Trident with Skipper Pipes to symbolize the removal of water impurities. The lead-free pipes take center stage as the key weapon against contamination, highlighted by illuminated, motorized movements alongside the Durga idol. This unique installation cuts through the clutter and makes a striking visual impact.
Skipper Pipes, marketing head, Anirban Pal Chowdhury said, “At Skipper Pipes, we believe that safety is divine. The Out of Home Innovation has wonderfully captured the passersby’s attention of the Skipper Pipes’ priority on safety, ensuring a traditional appeal and long-lasting impression during the auspicious festive season of Durga Puja. The installation turned out to be a veritable eyesore, showcasing its superior power and safety.”
GroupM OOH Solutions managing director Ajay Mehta said, “By blending modern infrastructure with traditional elements, the campaign creates a standout visual impact, highlighting our technological expertise and dedication to innovative, long-term solutions through the effort put together from planning to execution. There is a need for drawing inspiration from the festivities, and we saw an opportunity from Durga Puja on how crucial it is to protect our families from water contamination, just as Ma Durga shields us from evil forces.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
