MAM
GroupM laps up MRI’s AdMeasure
MUMBAI: Mediamark Research & Intelligence (MRI) announced that WPP‘s GroupM has purchased MRI‘s AdMeasure, the ad ratings service for major consumer magazines.
AdMeasure, which was launched in June, sharpens focus of magazine accountability by going beyond measuring ‘opportunity to see‘ a print ad to measuring how many readers actually saw the ad, as well as how many took an action as a result of seeing it.
Said GroupM director implementation research and marketplace analyst Lyle Schwartz, “AdMeasure provides an increased focus on print advertising accountability and that is of paramount importance to all GroupM agencies.
“We believe strongly in the power of print as an effective advertising vehicle, both now and in the future, and this service will help us achieve greater value for our clients.”
Avered MRI president and CEO Kathi Love, “Historically, a magazine‘s total readership was accepted as a proxy for ad exposure but accountability-focused advertisers are demanding more direct measurement of the reach of their print ad campaigns.”
“GroupM joins two other companies–Time Inc and Starcom USA- in offering AdMeasure intelligence to their advertisers and clients.
“Moreover, we are in talks with several other major magazine and media buying companies, all of whom are very interested in the analytic power AdMeasure brings to our industry,” added Love.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
