MAM
GroupM & Kantar bring Wunderman’s Zipline to India, partner MobileWalla & Zapr
MUMBAI: Wunderman Data Services, a leading global data and analytics company, has announced its continued expansion with the launch of data activation platform, Zipline, in India. In partnership with WPP’s GroupM and Kantar, regional clients and marketers now have easier access to the data assets, insights and expert media targeting that can transform their ability to connect and interact with their consumers.
Through Zipline’s centralized data activation tools and the ability to integrate their own first-party data with multiple data sources, brands can build highly targeted audience segments to connect with their ideal customers across any channel.
Partnerships with MobileWalla, the largest consumer intelligence platform, and Zapr Media Labs, India’s largest media consumption repository, expand this targetable universe by bringing marketers a growing list of rich data assets, which are all available directly within Zipline’s Public Data Marketplace. Together, these companies are able to provide dynamic mobile audience data across demographic, behavioral and location intelligence categories.
“India is a strong market for our near and long term growth, and we’re particularly excited to be working with MobileWalla and Zapr Media Labs as we enter in to the region,” said Baldeep Singh, Country Manager, India at Wunderman Data Services. “These partnerships will play an integral role in making unique audience segments available to marketers throughout their campaigns.”
“We are thrilled to partner with an industry leader such as Wunderman Data Services and are excited to leverage the Zipline platform, which delivers world-class data activation capabilities for marketers in India,” added Anindya Datta, Chief Executive Officer for MobileWalla.
“The addition of MobileWalla and Zapr Media Labs in India furthers our ambition to help our clients combine their first-party data with unique data assets so they are better able to connect with their consumers in the moments that matter most,” said Jason Dodge, Managing Director, Global Markets for Wunderman Data Services.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
