MAM
GroupM India inks a strategic partnership with ShareChat and Moj
Mumbai: Media investment company GroupM India and media aggregator ShareChat, with 400 million monthly active users (MAU) across ShareChat and Moj, has announced entering into a strategic partnership to power a new era of modern marketing.
This partnership will focus on providing clients with both effectiveness and efficiencies across the pillars of the digital marketing ecosystem—reaching an uncharted Bharat audience and giving brands access to the exploding universe of short-format videos. It will also be translated into a suite of innovative products co-created by GroupM and ShareChat.
GroupM India is looking forward to supporting the marketing solutions and allied communities to navigate through these challenges by offering privileged access to the ShareChat platforms.
The partnership will look forward to effectively supplementing and delivering deeper engagement to GroupM India’s clientele through ShareChat’s diverse ecosystem that allows seamless integration of content to commerce and insight into Bharat’s consumption, behaviour, and digital journey. Furthermore, advertisers and brands will also be able to experience the convenience of its self-serve platform.
The surge of short online videos creates a massive upside for growth. Businesses today need to be ready with a data-driven strategy to maximise engagement. Through ShareChat, GroupM India’s clients will gain access to a growing network of influencers and creators. As a result, brands benefit from unrivalled scale to create and promote content and drive brand engagement across digital platforms.
GroupM CEO-South Asia Prasanth Kumar said, “At GroupM, we have embraced the digital disruption and have instilled digital as one of the major cornerstones to drive change. The challenges thrown by digital transformation have immensely contributed to our learning and introduced us to newer consumer habits, in turn enabling us to add value to our clients by offering tailored marketing solutions. We see our partnership with ShareChat going a long way towards benefitting our clients as it effectively connects with a large population of the country.”
The prospect of co-creating unique products with the help of innovation and technology is an added advantage. This partnership will allow brands to have greater opportunities to further harness new media and technological capabilities to effectively drive performance marketing.
ShareChat and Moj chief commercial officer Ajit Varghese added, “Today, the consumer ecosystem is constantly evolving, however, the majority of the marketing spends continues to be parked for tried and tested platforms. It’s time for the marketing and advertising fraternity to realise the urgent need to adapt to this rapid change. We are glad to have partnered with GroupM in offering ShareChat’s expertise to enable brands to reach the Bharat and Gen Z consumers effectively and at scale.”
The strategic partnership comes at the back of a successful association between ShareChat and GroupM India that happened earlier this year to launch the “Bharat Report.” The report classified users that prefer the Indian language on social media as “Bharat” users and “India” users as the ones that prefer using English, across all the regions of India. Since its launch, the insights from the report have introduced multiple brands to the uniqueness of Bharat and allowed them to seamlessly integrate Bharat into their overall media strategy.
Brands
Dream Sports to enter stock broking with launch of new platform Dream Street
Fantasy gaming giant pivots to wealth management to tackle recent market hurdles
MUMBAI: Dream Sports, the parent company of the prominent sports platform Dream11, is officially entering the stock broking industry. The Mumbai-based firm is launching a new platform called Dream Street, marking a significant diversification as it prepares to compete with established fintech players such as Groww and Zerodha.
The strategic move follows a challenging period for the group. Following a ban on real-money gaming in August 2025, the company has been under pressure to establish fresh revenue streams. Dream Sports began laying the groundwork for a financial services portfolio last year with the launch of Dream Money, and this latest venture signals a deeper commitment to the wealth management sector.
This expansion is part of a broader restructuring. Dream Sports co-founder Harsh Jain confirmed to Moneycontrol that the company has secured all necessary licences. The platform is currently undergoing internal testing, with a public launch expected to take place shortly.
The leadership team for Dream Street consists of experienced internal executives. Dream Sports chief product officer Rahul Mirchandani will lead the brokerage as ceo. He is joined by co-founders Karan Bansal and Nikhil Lalvani. Within the new structure, Dream Street chief business officer Karan Bansal will oversee operations, while Dream Street chief product officer Nikhil Lalvani will manage the technical development.
Financial reports indicate that this shift in strategy follows a period of contraction. For the 2025 financial year, Dream11 reported a 15 percent decline in revenue to Rs 6,759 crore. The company also moved from a profit of Rs 1,295 crore in 2024 to a loss of Rs 479 crore in 2025. While one-time tax expenses and director benefits contributed to the loss, the regulatory changes to its core gaming business have necessitated a search for more stable growth.
By leveraging its massive existing user base, Dream Street aims to convert sports fans into retail investors. The company is betting that its experience in high-traffic digital platforms will allow it to capture a significant share of the retail broking market as it builds out its broader financial services ecosystem.
