MAM
GroupM appoints David Grabert as global corpcomm director
MUMBAI: GroupM has named David Grabert as global director of corporate communications.
In this role, he will lead strategic external and internal communications to support GroupM’s worldwide leadership in media investment, data and technology on behalf of the company’s agencies and clients.
The role underscores GroupM’s commitment to continuously moving the business forward on behalf of clients by expressing points of view on the most critical industry issues including buying automation, viewability, accountability, transparency, attribution and more.
Grabert joins GroupM from Clear Channel Outdoor, a subsidiary of iHeartMedia, Inc., where he led corporate communications for the company’s Americas division. He is a 15-year media industry veteran with prior senior communications and marketing experience at Cox Communications, Comcast and Canoe Ventures. In his cable telecommunications career, he helped launch multiple advanced television, telephony and advertising solutions. With expertise in technology, data, privacy, anti-piracy and other issues, Grabert will be a key player in driving GroupM’s worldwide thought leadership.
Based in New York, Grabert will report to GroupM global head of marketing, communications and business development Elizabeth McCune.
“Having David in this important role shows GroupM’s commitment to being a vocal industry leader,” said McCune.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
