MAM
GroupM agrees to acquire majority stake in Netbooster Asia
MUMBAI: WPP’s wholly owned operating company, GroupM, has agreed to acquire a majority stake in NB Agency Asia Holding Limited (“Netbooster Asia”), the Hong Kong holding company of digital marketing agencies in the Philippines and Indonesia, subject to regulatory approval.
Netbooster Asia was founded in 2007 and is based in Manila and Jakarta and is a digital marketing agency offering media, production and creative services. It has an employee strength of 110 people and caters services to clients like Unilever, L’Oreal, Del Monte, Globe, BDO, Wyeth and Intel. Post the acquisition, Netbooster will be rebranded as Movent in the Philippines. In Indonesia, the agency will be consolidated into GroupM’s digital offering.
Netbooster Asia‘s unaudited revenues for the year ended 31 December 2011 were approximately $2.4 million, with gross assets at the same date of approximately $2.4 million.
Brands
Deconstruct upgrades gel sunscreen with new-age UV filters
Reformulation adds four next-gen UV filters for stronger, longer sun protection
NATIONAL: Indian skincare brand Deconstruct has upgraded its bestselling gel sunscreen, becoming one of the first domestic brands to shift to a new generation of photostable UV filters tailored for Indian weather conditions and skin types.
The reformulated product uses four modern UV filters, including Tinosorb S, Tinosorb M, Uvinul A Plus and Uvinul T 150, designed to deliver broad-spectrum UVA and UVB protection with improved durability under prolonged sun exposure. Unlike older filters that can degrade quickly, the upgraded formulation remains effective for longer periods, addressing concerns about real-world sunscreen performance in heat and humidity.
While the science has been strengthened, Deconstruct retained the product’s lightweight, non-greasy gel texture. The sunscreen absorbs quickly, leaves no white cast and is designed for oily skin and daily use in humid climates: key factors behind its popularity with Indian consumers.
Photostability is increasingly seen as a critical benchmark in sunscreen efficacy, as unstable filters can weaken protection even with repeat application. By adopting globally recognised, highly stable UV filters, Deconstruct aims to narrow the gap between Indian formulations and international performance standards.
Deconstruct founder and CEO Malini Adapureddy, said the upgrade was driven by the need to improve protection without compromising user experience. She said Indian conditions demand sunscreens that remain effective under sustained sun exposure while staying comfortable enough for everyday wear.
The reformulation reflects a broader shift within India’s skincare market towards performance-led sun protection that prioritises durability and real-world use, rather than headline SPF claims alone.
