MAM
GroupM acquires Netherlands’ Greenhouse Group B.V
MUMBAI: GroupM, the global media investment management group of WPP, has acquired Greenhouse Group in The Netherlands.
Greenhouse Group provides digital media and marketing services through its four operating companies: Blue Mango Interactive and Fresh Fruit Digital (online marketing agencies), We Are Blossom (social media), and Source Republic (SEO and content marketing).
Greenhouse Group was founded in 2007 and employs more than 150 people. Unaudited revenue for the year ended 31 December, 2014 was EUR 10.1 million, with gross assets of EUR 14.1 million as at the same date.
The acquisition will further enhance GroupM’s data-driven digital marketing capabilities. Greenhouse Group will operate as a stand-alone business within GroupM and will continue to be led by CEO Marion Koopman and CFO Frank Sanders.
This investment continues WPP’s strategy of developing its services in fast-growing and important markets and sectors and strengthening its digital capabilities. WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years.
WPP companies (including associates) in The Netherlands generate revenues of around $300 million.
Brands
Apollo Tyres names Neha Agarwalla as divisional head – marketing comms & sponsorships
Former Paytm AVP to steer brand, comms and Team India tie-ups
MUMBAI: Neha Agarwalla has taken the wheel at Apollo Tyres, stepping in as divisional head of marketing communications and sponsorships for India and Asia’s commercial business.
In her new role, she will oversee marketing communications, brand activations and go-to-market strategies, while also managing the company’s high-profile association with the Board of Control for Cricket in India as part of its Team India sponsorship.
Agarwalla arrives with nearly two decades of experience across media, marketing and business strategy, bringing a blend of analytical sharpness and brand storytelling to the table.
Before joining Apollo Tyres, she spent close to eight years at Paytm, where she last served as associate vice president. During her tenure, she led media buying and business planning, and earlier held the role of general manager marketing, heading the company’s media business.
Her career arc also includes stints at Initiative, where she worked as business director and media director, and at GroupM, where she was associate director. Across these roles, she built expertise in media strategy, data analysis and integrated marketing.
An alumna of the Delhi School of Communication, Agarwalla now takes on a role that blends sport, strategy and storytelling, with cricket as a powerful pitch.
