Brands
Groove gains ground as Jockey drops a winter athleisure remix
MUMBAI: Winter wardrobes are getting louder, looser and a lot more expressive and Jockey is clearly listening. Page Industries Ltd., the exclusive Indian licensee of Jockey International Inc (USA), has rolled out the latest drop of its fast-growing athleisure line, JKY Groove, doubling down on its appeal among Gen Z consumers. Timed for the winter season, the new edit leans into trend-forward silhouettes, relaxed proportions and colours designed to stand out rather than blend in.
The refreshed collection expands JKY Groove across both women’s and men’s categories, introducing oversized T-shirts, hybrid sweatshirts, wide-leg trousers and utility-inspired separates. Built with what the brand describes as best-in-class fabrics, the range balances softness and durability, pairing everyday comfort with functional detailing meant for long, on-the-move days.
The timing is deliberate. Athleisure has moved well beyond workout wear, cementing itself as a daily uniform for younger consumers shaped by streetwear culture, hybrid lifestyles and a preference for clothing that works across college, commutes, travel and social plans. For Gen Z, comfort is non-negotiable but so is individuality. JKY Groove positions itself squarely at that intersection.
“JKY Groove has quickly become one of our strongest youth propositions, and this drop builds on that momentum,” said Jockey India chief marketing officer Nihal Rajan. He added that the latest collection sharpens silhouettes, refreshes the colour palette and places renewed emphasis on functionality to reflect how young consumers are styling themselves across different settings.
The new drop is now available at select Jockey exclusive outlets, leading online marketplaces and on jockey.in, with a focused rollout across key metro cities. To support the launch, Jockey India has kicked off a youth-centric, multi-platform campaign featuring an energetic brand film, digital-first storytelling and in-store experiences designed to spotlight the collection’s mix of versatility, comfort and trend-led design.
As India’s athleisure market continues to blur the lines between fashion and function, JKY Groove signals Jockey’s broader shift from innerwear staple to lifestyle player, one oversized tee and wide-leg trouser at a time.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
