MAM
Grey’s creative team sees changes
MUMBAI: Grey India has brought in a series of changes in its creative leadership team.
Vishnu Srivatsav will move to Mumbai and serve as executive creative director and creative head of Batey India, which is Grey’s second agency in India. The agency has also appointed Ram Jayaraman as group creative director and creative head, south.
Jayaraman moves in from JWT, Mumbai where he was AVP and senior creative director (copy). He will lead the creative responsibilities for Grey South (Bangalore and Chennai) together with Sham Ramachandran who is executive creative director and creative head, south.
Ram has over 11 years work experience in advertising. In his previous role, he was the creative head for the India business on Radiant (RIN), Smirnoff, Amit Enterprises and Ahuja Constructions. He led Radiant to 5/5 in the agency review, a never-before achievement in the Unilever portfolio. Ram has also worked on some very popular brands and campaigns for Times Of India, Set MAX, Godrej, Kingfisher, Pepsi Co, Nestle, GSK (Horlicks & Boost), ESPN Star Sports, Ford, Pizza Hut, KFC, Hero Honda, Ford, Reebok, Unitech.He’s a Cannes 2005 finalist and Ranked 667 in Campaign Brief Asia’s “Top 1011 Creatives in Asia. His work has been published in Lurzer’s Archive 2008. He’s won a bronze at Goafest ’09 for craft in copy for a long copy ad written for TOI (on 26/11 attacks). Apart from advertising, he is passionate about books, poetry writing, Sachin Tendulkar, Royal Enfield, long-distance running, beer and heavy metal. He is a post graduate in Advertising & Public Relations, IMC.
Before his appointment, Ramachandran and Srivatsav together had spearheaded the creative duties for Southern region. Grey India has done work from its South market for clients like Britannia, Bharti AXA, UB Wines, ITC etc. Vishnu, after building the creative force in South, has now moved to Bombay as executive creative director and creative head, Batey (a Grey group company).His responsibility is to build a formidable creative structure for Batey in Mumbai.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
