AD Agencies
Grey Group wins Global Healthcare Agency of the Year at the New York Festivals’ Global Awards
MUMBAI: This year’s New York Festivals’ Global Awards saw Grey Group Singapore sweep the healthcare awards including clinching the prestigious Grand Global award, five Global awards and three finalist certificates.
The ‘MOVE – Human Calligraphy’ (GSK – Panadol Joint) has taken top honours with the Grand Global Award and two Global Awards.
The award-winning “Water-Eye Performance” bagged two Global Awards for its innovative work on the anti-irritant and moisturising qualities of Eye-Mo (GSK).
‘A Moment of Beauty’ (GSK – Eye-Mo) was recognised with a Global Award and two Finalist Certificates, in addition, the team also brought home a Final Certificate for the ‘Pain Poems’ (GSK Panadol Extra Advance) campaign.
Grey Group Asia Pacific chairman & CEO Nirvik Singh said, “The Global Awards recognises our creative strength and ranks us at the top of healthcare creativity. With an evolving healthcare and wellness industry, we are constantly working in tandem to produce ground-breaking work along with successful business results for our clients.”
“To win at such a prestigious global awards festival is very gratifying. It is the effort and hard work of the team as well as the clients’ support that has culminated in Grey Group Singapore being named Global Agency of the Year. We are ecstatic with this news,” added Grey Group Singapore CEO Subbaraju Alluri..
“What a great honour to receive this global recognition that places us at the very top. A position none of us dreamt to hold in our very first year of operations as new global hub for the key client GSK. To have reached this in such a short time is a true testament to a great team that has come together in Singapore to deliver nothing but the best. And it is a testament to our clients who share a spirit of making things happen,” said (GSK) executive creative director Till Hohmann.
These wins follow the prestigious 2014 Spikes Asia Festival of Creativity where Grey Group was the most-awarded agency in the healthcare category.
AD Agencies
WPP appoints Hephzibah Pathak CEO of WPP Creative India
Ogilvy India chair takes charge of unified creative model in key market
NEW DELHI: WPP has appointed Hephzibah Pathak as chief executive officer of WPP Creative India, putting a local leader at the helm of its newly created creative operating model in one of its most important growth markets.
The move brings clarity to how WPP’s global restructuring will play out in India, weeks after the group unveiled WPP Creative as part of its Elevate28 strategy. The unit sits alongside WPP Media, WPP Production and WPP Enterprise Solutions, and is designed to simplify what the company previously described as an overly complex structure.
Pathak, who continues as executive chairperson of Ogilvy India, will represent all agencies under the WPP Creative umbrella in India. Her role centres on driving integration across brands, expanding capabilities and ensuring clients can tap into the network’s full talent pool without friction.
WPP said Pathak will work closely with agency brand CEOs to “enhance integration, expand capabilities, and ensure seamless client access”, while maintaining the distinct identities of its agencies.
The portfolio under WPP Creative includes leading networks such as VML, Landor, AKQA and Grey, along with Burson and its affiliated firms. Leaders across these agencies will now report into Pathak, even as each brand continues to operate independently within a unified system.
The appointment also formalises a dual-track strategy in India, preserving agency identities while accelerating collaboration. Pathak is expected to work closely with media leadership to align creative and media capabilities, reflecting growing client demand for integrated, multi-market solutions.
WPP Creative global CEO Jon Cook has described the unit as “not an agency” but an operating system that helps creative, design and PR brands work together more effectively. The group has been clear that it is not merging or phasing out legacy agency brands, instead aiming to reduce complexity on the client side.
Pathak brings nearly three decades of experience within the network, having joined in 1997 and held roles ranging from Mumbai office head to chief client officer. She made history in 2024 as the first woman to lead Ogilvy India in its 95-year presence in the country.
Her expanded mandate positions India at the centre of WPP’s Asia-Pacific strategy, with a focus on strengthening brand presence, deepening client relationships and unlocking growth in a fast-evolving market.
The appointment signals WPP’s intent to move beyond the traditional holding company model towards a more integrated, AI-enabled structure. With Pathak now steering WPP Creative India, the group appears set to test whether simpler structures can indeed deliver sharper creative outcomes.
