MAM
Grey Group India appoints Louella Rebello as senior executive creative director
MUMBAI: Grey Group India has roped in Louella Rebello as senior executive creative director, Mumbai. In her new role, she will be responsible for the creative services of its Mumbai office and be an integral part of Grey Group’s creative leadership team.
In her previous position, Rebello headed the Mumbai office at TBWA India and served on accounts including Nissan, Datsun, Kuoni Travel, Standard Chartered, Cigna TTK Health Insurance and Singapore Airlines.
“Louella is a 15 year veteran. Her wealth of knowledge, experience and strong leadership skills will be invaluable to us as we look to consistently create ‘Famous & Effective’ campaigns for our clients. I am confident her appointment will accelerate our goal in elevating Grey Group’s creative services and standards to even greater heights,” said Grey Group India chairman & managing director Sunil Lulla.
Prior to TBWA India, Rebello was with DDB Mudra Group. She successfully launched the ‘Cross Polo’ campaign for Volkswagen India. Under her leadership, ‘The Hinglish Project’ won the Cannes Gold in 2012.
Rebello has served earlier at Ogilvy from 2003 to 2011, leaving as senior creative director. At Ogilvy, she worked on brands such as Vodafone, Tata Safari, Tata Sumo, Unilever Foods, Amaron India, Star TV and Bank of India, amongst others.
“It is certainly exciting and a privilege to be appointed as the person responsible for Grey group’s Mumbai Office. They are a talented team and I am excited to dive in with the talented team at Grey group to deliver on its North Star of ’Famous & Effective’, ” said Rebello.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
