MAM
Grey creates new Reliance Unlimited Plan TVCs
MUMBAI: Reliance has rolled out new television commercials for the Reliance unlimited plans featuring Anushka Sharma and Ranvijay.
The TVCs have been conceptualised by Grey India.
Produced by Rising Sun, the films have been directed by Shoojit Sircar.
Grey India national creative director Amit Akali said, “This film should keep Ranvijay fans happy. A lot of them keep complaining about how Anushka mistreats him in our films. So here‘s a film where Ranvijay is on top of the game, at least for a large part of the film. In the end it‘s obviously Anushka and her network that win the day.”
Grey executive creative director Vishnu Srivatsav added, “This was a great product and we wanted the advertising to do justice to it. We also wanted to have fun with the ‘Tera Mera‘ format and open up Ranvijay‘s role, through the challenge. We had fun coming up with Ranvijay‘s outrageous attempts to inflate Anushka‘s bills and it was also nice to build Ranvijay‘s hopes, just to let him down.”
The ad-
Sharma and Ranvijay are at the breakfast table, breaking into their usual banter. Ranvijay makes fun of Sharma about her bill amount being so low and mocks her phone by calling it a showpiece. Sharma confidently challenges him to get a higher bill with her phone. Ranvijay thinks he‘s nabbed the opportunity of a lifetime.
Over two TV commercials we see Rannvijay applying the “most absurd” ways to consume phone calls, data and SMS on Sharma‘s phone. Good luck SMS being passed on to hundreds of people, cricket match being watched on the phone instead of big screen, call put on hold till end of day, waiting for a certain Kriplaniji to return, making an STD to listen to Delhi FM, uploading the innate, stupid photographs, delaying a callback so that it can happen on a roaming sector, anything that will bust Sharma‘s phone bill.
When the bill finally arrives, Ranvijay‘s month-long cheer turns into disappointment. He is stunned that the bill is only Rs 1500. Sharma, however, promptly corrects him. Its Rs 1499, she says, clearly demonstrating that The Unlimited Plan truly allows unlimited calls, data, SMS usage. And, reiterates that “Reliance is Simply Better”.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
