Grey bags creative duties of Ferrero group

MUMBAI: In the wake of a multi-agency pitch, Grey Advertising has won the creative duties of the Ferrero group. The agency will handle the four brands -Ferrero Rocher, Tic Tac, Kinder and Nutella in India. 
 
According to industry sources, the account size is pegged at Rs 30 million.
 
Grey Group India COO Jishnu Sen says, “Our commitment to building brands through our knowledge of the consumer along with our ability to produce exciting creative work won us this business. The brands are legendary and we are looking forward to doing them justice in India.”