MAM
Grey appoints Kaizad Pardiwalla as branch head for Mumbai
MUMBAI: Grey India has appointed Kaizad Pardiwalla as branch head for its Mumbai office. He will commence his operations from 11 April.
Hari Krishnan, the former branch head will head the South operations as vice president and head.
Both, Pardiwalla and Krishnan will report to Grey India COO Jishnu Sen.
Prior to Joining Grey, Pardiwalla was working with Bates 141 and was heading there Mumbai office.
At Bates, Pardiwalla worked on brands such as Virgin Mobile, Colgate Palmolive, Tang, Fiat, TVS, Tata AIG, MTV, Pfizer, ICICI Cards etc. His main mandate was to launch the digital marketing. Also, to run the advertising business with an objective to make digital, advertising and activation work in sync, to provide single idea led solutions to brands.
On his appointment, Pardiwalla said, “I am absolutely delighted to be joining Grey as this agency has a strong motivation; winning some key accounts in the recent past. I am particularly looking forward to working with Jishnu and rest of the team to do even better work in the coming years.”
Sen adds, “It‘s great to have Kaizad join us. Grey Mumbai is our flagship office, with a fabulous roster of clients and some really fabulous people. I expect Kaizad to bring his considerable talent and experience to lead the office to the next level of growth and fabulous ideas.”
Pardiwalla started his career with Lowe Lintas in 1995 and moved to Ogilvy in 1997. After spending seven years at Ogilvy advertising, in 2004, he was appointed as business director, OgilvyOne Worldwide, the digital and direct marketing division of Ogilvy, where he headed the operations in the western region.
After three years, he took on the reins as the national head of OgilvyOne India. Under his leadership, OgilvyOne Worldwide serviced clients such as American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist and Vodafone.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
