MAM
Grey acquires majority stake in German digital media agency
MUMBAI: WPP’s global marketing communication agency, Grey, has acquired a majority stake in the German-based digital media agency, k102 GmbH.
Founded in 2006 by Lars Moltrecht and Jan Guntner, Dusseldorf-based k102 has worked alongside Grey since January 2010.
The key clients of k102 include Deichmann, Transparo, MBT, Gard and Toshiba.
k102‘s unaudited revenues for the year ended 31 December 2011 were approximately EUR 1.3 million with gross assets as at the same date of approximately EUR 1.2 million, an official statement read.
This new investment is in line with WPP’s strategy of developing its services in fast-growing and important markets and sectors and strengthening its digital capabilities.
WPP‘s digital revenues totalled $4.8 billion in 2011, representing approximately 30 per cent of the group’s total revenues of over $16 billion.
WPP has set a target of 35-40 per cent of revenue to be derived from digital in the next five years. Collectively, WPP companies in Germany employ around 7,000 people (including associates) with revenues of approximately $1.3 billion. On this basis, Germany is WPP‘s fourth largest market after the US, UK and China.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
