Ad Campaigns
Greenply Industries launches ‘Green Vision’ for a greener future
Mumbai: Greenply Industries, one of India’s largest interior infrastructure brands with over 30 years of experience in manufacturing a comprehensive range of plywood, block boards, MDF, decorative veneers, flush doors, and other allied products, today, announced the pledge to plant 50 million saplings by the year 2025 which is aimed at environmental conservation and sustainable development. The company plans to plant these saplings across the states of Gujarat, Nagaland, Uttar Pradesh and West Bengal. Besides environmental protection, the plantation activity will help in the sustainable procurement of raw materials and the financial viability of the ecosystem while generating employment opportunities for the local communities where the organisation functions.
With an ever-growing focus on environmental responsibility and the insistent need to combat climate change, Greenply Industries recognises the significance of committed involvement in creating a greener future. By setting this ambitious target, the company aims to contribute substantially to the restoration of forests, combat deforestation, and boost the overall ecological balance.
Greenply Industries joint managing director & CEO Manoj Tulsian said, “Our pledge to plant 50 million samplings by 2025 is an extension to our commitment towards environment and sustainability. Environment social governance has become an integral part of decision-making for Greenply, and the company has been undertaking activities beyond tree plantation to keep its environmental impact under check, reduce emissions and move towards renewable energy generation. In the coming years, the focal point in our sustainability agenda will be to objectively consider all potential sustainability impacts that might affect both our business and stakeholders, going beyond the financial and strategic risks we currently take into consideration”.
Greenply has already implemented various sustainable practices and initiatives throughout its operations. The company continuously invests in advanced technologies and processes to minimise its carbon footprint and enhance resource efficiency. By extending its efforts to reforestation, Greenply Industries aims to create a virtuous cycle of sustainable development that benefits both the company and the environment.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
