Ad Campaigns
GreenDot Health Foods Ltd unveils new summer brand campaign for Cornitos
NEW DELHI: Cornitos, the flagship brand of Greendots Health food Ltd, has rolled out two brand campaigns featuring its new exotic flavours Spicy Peri Peri and Extra Cheesy, Cheese and Herbs Nacho Crisps for this season.
The 10-second ad campaigns will run across all national television channels and digital platforms. The ad features the entire range offered by Cornitos, with a focus on the two newly launched flavours. The colourful commercial effectively brings out the key message of the brand: Always a Good Time for Cornitos.
Commenting on the launch of the ad campaigns, Greendot Health Foods Limited – Cornitos Director Vikram Aggarwal said: “Being a preferred choice for healthy snacking, the new TVC will reinforce the brand promise of premium quality and great taste. The tonality and mood of the ad has been kept very simple and the ad will help us reach out to masses.”
Concept:
First TVC: The Extra Cheesy campaign shows fresh corn being converted into nacho crisps and a sprinkle of grated fresh cheddar cheese and Italian herbs on Nachos happen to create the exotic flavour of Extra Cheesy, Cheese and Herbs. The TVC ends with the display of the full range of 10 exotic flavours offered by Cornitos.
Second TVC: The PeriPeri campaign shows fresh corn being converted into nacho crisps and a sprinkle of African chili and fresh lemon on nachos that creates the exotic flavour of fiery PeriPeri. Fire shown in the ad symbolizes the heat of African chili packed in the PeriPeri Nacho Crisps pack. The TVC conveys the message of Peri Peri – Adding a new spice to theo.
TVC links:
Extra Cheesy – https://www.youtube.com/watch?v=AX1G9xU9zdM
Peri Peri – https://www.youtube.com/watch?v=-zPqG4In9OI
Credits:
Client- Cornitos
Agency: Studio 6 Productions
Creative Head: Arijit Saha
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
