MAM
Green Trends Salons expecting 60% footfall in first-month of reopening
NEW DELHI: As the country slowly starts taking positive steps towards lifting the Covid2019 lockdown, several states have allowed salon services to resume after two months of stalled operations. However, for an industry that definitely requires human contact to function, there are huge logistical and safety-related challenges to address.
Green Trends Salon COO S Deepak Praveen tells Indiantelevision.com that it is totally geared up to tailor its services fitting the new normal. He says, “We strongly believe that post-lockdown consumers might worry about hygiene and safety. Fortunately for us at Green trends, we have always maintained the highest safety standards and salon operations with stringent SOP processes, and hence easier for us to improve upon our processes.”
The brand has built more than 15 additional SOP processes to ensure a safe salon ambience for the client and employees. While every salon has been geared with additional safety gear and infrastructure the staff has been extensively trained to ensure compliance via nearly 6000 training sessions.
Sharing details about the technical developments, Praveen says, “At Green Trends we are closely working with our technical team from, apart from inputs from government guidelines and consultations with medical experts. The body scanners, PPEs, etc. are sourced from authorised vendors while the sanitizers which are used in salons have been launched by us as ‘green trends professional hand sanitizer’ which was developed by CavinKare R&D.”
Praveen is expecting about 60 per cent footfall compared to the regular footfall at the Green Trends salons in the first month of re-opening.
To ensure that the staff and clients both remain safe, every salon employee would undergo a temperature check every day and will be given a badge with temperature details to wear through the day, to assure the clients. Additionally, for contactless services, every employee will be wearing gloves and using single-use kits for most services. They have also introduced special digital rate-cards.
Praveen adds, “We are moving to a strict appointment-only system and have revamped our salon POS to help create a seamless shift to appointment-based process for customer comfort. We would also be moving to a ticketing system where a client without entry into the salon (i.e. from the door) can scan QR code from outside to know the queue and book appointment directly – thus not having to wait and can come exactly at a fixed time slot.”
The clients will be welcomed with a temperature check, hand and foot sanitizing, and face masks to ensure maximum safety.
The salons have also mandated its employees to download Arogya Setu app on their phones.
Brands
Manforce brings Manasvi Mamgai on board as its brand ambassador
Actor joins Sunny Leone, AI avatar Myra Kapoor in new phase of storytelling
NEW DELHI: Manforce Condoms, the flagship sexual wellness brand from Mankind Pharma, has signed Manasvi Mamgai as its newest brand ambassador, marking a fresh push to evolve its messaging for a more modern audience.
Mamgai, who rose to prominence after winning Femina Miss India World 2010 and has since built a presence across film and global platforms, is expected to bring a confident, contemporary voice to the brand’s communication.
She joins an existing line-up that includes Sunny Leone and the AI-powered persona Myra Kapoor, reflecting the brand’s mix of familiarity and forward-looking storytelling. The move signals a shift towards sharper product-led narratives while retaining Manforce’s signature bold tone.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said Manasvi Mamgai’s persona aligns well with the brand’s evolving focus. “As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience,” he noted.
For her part, Manasvi Mamgai said the association resonates with her own beliefs around awareness and responsible conversations. “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness while evolving its narrative towards more meaningful communication,” she said.
Over the years, Manforce has positioned itself at the forefront of conversations around intimacy and self-expression, often breaking taboos in a traditionally conservative category. With Mamgai on board, the brand is looking to deepen that connection while appealing to a new generation of consumers.
As competition in the sexual wellness space intensifies, Manforce’s latest move suggests it is not just adding a new face, but sharpening its voice for what comes next.
