Brands
Greaves Electric Mobility appoints Pranesh Urs as head of marketing
Industry veteran to steer brand strategy and marketing push across EV portfolio
MUMBAI:Â Greaves Electric Mobility has appointed Pranesh Urs as head of marketing, bringing on board a seasoned marketer with more than thirteen years of experience across the automobile and consumer electronics sectors.
In his new role, Urs will report to Vikas Singh, managing director and chief financial officer of Greaves Electric Mobility. He will lead the company’s marketing function, with a mandate to sharpen the brand positioning of Ampere, Ele and Eltra while driving integrated campaigns across the company’s electric two-wheeler and three-wheeler portfolio.
The appointment comes at a time when the electric mobility sector in India is shifting gears, moving beyond specifications and technology to focus on everyday usability and customer experience. Urs will work towards strengthening brand visibility while supporting the company’s broader mission of delivering sustainable and intelligent mobility solutions.
Welcoming the appointment, Vikas Singh said Pranesh’s experience across consumer technology and green mobility businesses will bring a valuable perspective to the company’s marketing efforts. He added that as the EV sector evolves towards practical, everyday mobility, Urs’s leadership will help advance Greaves Electric Mobility’s focus on accessible and reliable electric transport for customers across the country.
Over the course of his career, Urs has worked with several leading organisations including Ather Energy, Samsung India Electronics and Hewlett Packard India Sales Private Limited, gaining experience across both consumer electronics and the fast-growing electric mobility space.
He holds a bachelor’s degree in mechanical engineering from Mangalore University and a Masters Diploma in Business Administration from the Symbiosis Institute of Management Studies in Pune.
As Greaves Electric Mobility continues to expand its portfolio of electric two and three wheelers and widen its retail and service network, Urs’s appointment signals a renewed focus on building stronger brand connections while delivering practical mobility solutions for Indian consumers.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
