Ad Campaigns
GreatWhite Electricals debuts ad film with Tiger Shroff & Malavika Mohanan
Mumbai: GreatWhite Electricals, a leading Indian home electricals brand, launched its latest ad campaign “Har Ghar Banega Beautiful Sight” showcasing ‘Captain Great’ featuring the dynamic duo Tiger Shroff & Malavika Mohanan. In this campaign, they play the role of home inspector and talk about how GreatWhite is ‘Great Home Certified’ for their SecureX Wires & cables. The ad film will be promoted across television, digital and social media platforms.
In their most recent ad film, GreatWhite makes a promise to deliver unprecedented quality and ensures utmost safety for every household at the same time educating them. The company is dedicated to safeguarding its consumers’ homes and providing them with a sense of security. The advertisement also showcases unique USPs like 99.97% pure copper and triple layer insulation and more. Collaborating with Malavika will enable the brand to connect with a broader female audience and expand its reach in the southern region. Additionally, two more commercials featuring different product lines are set to be released soon.
Speaking about the brand’s leadership, GreatWhite Global Pvt. Ltd MD Hemang Shah said “After successfully assisting customers in India and abroad, we have solidified our belief in offering cutting-edge technology and innovative solutions to meet evolving consumer needs. Our mission is to equip homes with high-quality products that meet consumer expectations at competitive prices while producing exceptional results in terms of product range. Our goal in creating this advertisement film was to establish stronger bonds with both our current and potential consumers, particularly by simplifying product awareness to make it lucid for our audience.
GreatWhite Global Pvt. Ltd general manager of marketing & brand communications Shhailja Chopra further added, “Through our latest ad campaign, ‘Captain Great,’ we aim to resonate with our consumers on a deeper level by emphasizing the importance of safety and quality in every household. By featuring Tiger Shroff and Malavika Mohanan, we not only bring star power but also authenticity to our message of reliability and trustworthiness. We believe this campaign will not only reinforce our brand’s commitment to excellence but also forge stronger connections with our consumers, particularly the younger demographic.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
