Ad Campaigns
Great Taste and No Calories – Coca-Cola Zero Sugar is back with another campaign
Mumbai: Coca-Cola Zero Sugar is all set to launch its new campaign ‘Best Taste Ever?’. Coca-Cola Zero Sugar brings together the best of both worlds – no calorie beverage option for consumers seeking a balanced lifestyle along with the relishing iconic taste of Coca-Cola. In less than a year, it has become immensely popular among the Indian youth, owing to its great taste.
As a part of its latest campaign ‘Best Taste Ever?’. The brand has associated with Tiger Shroff, the youth icon, for Coca-Cola Zero Sugar. He will further aid the brand in establishing resonance with the youth and millennials in India.
In line with the company’s ‘Beverages for Life’ strategy, the product innovation also supports the company’s continued efforts to increase no-and low-calorie beverage options for people looking to lead a balanced lifestyle yet relish the iconic taste of Coca-Cola.
Commenting on the launch of the new campaign, Coca-Cola India director, marketing Kaushik Prasad said, “We are excited to offer Coca-Cola Zero Sugar, our best offering yet that is closest to the original taste of Coca-Cola with no calories. We want to offer choice so consumers can enjoy the great taste of Coca-Cola without the sugar. For many people, it’s surprising to hear that a zero sugar variant of Coke actually exists, that tastes like the real thing! Well, you will have to try it yourself to find out.”
Shroff, in the new campaign, brings his own exuberance and freshness to the brand, he is a fitness icon and like most youngsters, would not want to compromise on experiencing great taste. The integrated marketing campaign aims at sparking conversations around Coca-Cola Zero Sugar, while highlighting that the taste of the beverage is so good that it’s hard to resist. The campaign is live across television, digital, outdoor, social media and retail.
Shroff said, “I am ecstatic to partner with Coca-Cola Zero Sugar. The beverage is a perfect amalgamation of fantastic taste without many calories, making it irresistible.
Ogilvy India chief creative officer Sukesh Nayak said, “When we told people, it’s zero sugar but has the same great original taste, the reaction we got was, “Really?”. So, we built the whole idea for Coke Zero on this great surprise. It was super fun to collaborate with Tiger to bring this fun idea to life. We will see way more things on this idea in the near future, so stay glued to the great taste, literally.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
