Brands
Great Learning unveils new logo, reinforces its promise of guided growth
New Delhi: Ed-tech firm for higher and professional education Great Learning has launched its new logo, which represents its core philosophy of ‘guided growth’ for its learners so that they can power ahead in their careers.
Ever since its inception seven years ago, the brand has been working towards empowering learners to accelerate their careers through high-quality education, personalised mentorship, and career support.
The new logo was created by the Great Learning in-house design team. The arrow in the 'G' is a key visual element and symbolises the upward journey of steady growth. The sharp contours of the icon ‘G’ blend with the rounded typeface for the lettering to bring alive what the brand stands for – a potent combination of cutting-edge skills delivered via a supportive and inviting learning experience.
Great Learning CEO Mohan Lakhamraju said, “Our experience has shown that mentorship and guidance are pivotal to the success of an individual’s learning journey. It is this personalised attention and mentorship that has differentiated Great Learning and helped establish it as the most trusted ed-tech company in our space and enabled us to positively impact the careers and lives of our learners.”
The brand also released a short video highlighting the brand philosophy of mentored learning, and the impact created since the company’s inception.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
