MAM
Great Learning launches “Naye Zamaane Ki Degree”
Mumbai: Edtech company for higher and professional education Great Learning of launched its new brand campaign #NayeZamaaneKiDegree in a bid to create awareness about the new age degree programs in different specializations offered by various universities through their platform.
The campaign is targeted towards freshers and young professionals who are looking for career growth. According to the company, it is a creative attempt to draw attention to the fact that people’s lives have changed in countless ways over the years – lifestyle choices, gadgets, lingo etc., but the world of degrees has stayed largely unchanged. But after the formal recognition received to online degrees by UGC under the New Education Policy acquiring the new age degrees has become affordable and accessible, it said.
Great learning offers UGC recognized new age degrees- MBA, MCA, BBA etc. from sever Indian universities, in cutting- edge specialisations like Data Science, Cloud Computing, Digital Marketing etc. “These degrees will help learners acquire industry relevant skills to score lucrative jobs and build successful careers,” said the company.
As part of the campaign, the brand has also announced a social media contest for the audience where they are inviting creative minds to submit their version of quirky headlines that would capture the essence of the #NayeZamaaneKiDegree. The brand will also be rewarding some top entries in the contest, which is live on the Facebook, Instagram of the brand.
Speaking about the campaign Great Learning, chief marketing officer, Aparna Mahesh said, “In a highly volatile digital economy, employers are looking to hire talent with industry relevant skill sets, so they can start adding value right from the start. Just the stamp of a degree is not enough, it is important for young professionals to demonstrate a holistic understanding of fundamentals needed for the job. UGC approved online degrees from reputed institutes, supported by tech platforms like ours will ensure a wide number of students across have access to high quality, industry relevant education. With this campaign, we aim to strike a chord with our target audience on the need to choose the right degree for themselves. The response to this campaign has been overwhelming so far. It is great to see the idea of this communication resonate with so many learners across domains and sectors.”
The brand started the campaign across its social media channels- Facebook, Instagram, Twitter and LinkedIn from 1 June.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
