Ad Campaigns
Grapes Worldwide sends Pokochan on an AI-powered birthday adventure for MamyPoko Pants
MUMBAI: What happens when you mix a beloved baby mascot with AI and real-time storytelling? You get Poko’s Day Out—a high-engagement, tech-savvy birthday campaign crafted by Grapes Worldwide for MamyPoko Pants, the flagship diaper brand from Unicharm.
Celebrating the birthday of Pokochan, the brand’s much-loved mascot, Grapes didn’t settle for the usual cake-and-confetti approach. Instead, it brought Pokochan to life on Instagram, letting audiences dictate his birthday adventures in real time. From sipping coconuts in Goa and trekking the Himalayas to photo ops at the Taj Mahal and wildlife safaris, Pokochan went everywhere—powered by user prompts and AI magic.
The campaign was supercharged by Three Zinc, Grapes’ proprietary AI engine that turned audience suggestions into crisp, platform-ready visuals across both static and video. With blazing-fast turnaround and over 20 unique experiences rolled out live, the campaign had followers glued to their screens and stories.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
