MAM
Grapes appoints Akshay Bhatla as VP of growth
Mumbai: Grapes, one of the leading integrated communication agency has appointed Akshay Bhatla as vice president of growth for SEO and organic verticals.
At Grapes, he will take the helm of the organic vertical, where he will oversee a diverse array of functions including SEO, ASO, ORM, CRM, and advanced analytics across multiple geographies. His leadership will be pivotal in driving the exponential growth of Grapes organic department growth.
Akshay has more than a decade of experience and in his previous stint, he served as vice president of growth & marketing at EQL Fintech where he led digital marketing, user growth and retention, product marketing, etc. Prior to this, he worked with some renowned brands like Times Internet, Meesho, Zee Media, Dainik Bhaskar and Augnito, to name a few. As a VP of growth, he will oversee the SEO and organic strategy, will align various initiatives and enable his digital capabilities to support growth at Grapes.
Grapes founder and CEO Shradha Agarwal commented, “In today’s landscape, digital offers multiple services bringing from Tech, SEO, Growth, Creative, PR and it’s challenging to streamline the process in same growth. Whereas, clients seek a one-stop solution that comprehensively understands these services and seamlessly integrates them to develop a robust long-term strategy. With Akshay Bhatla on board, we aim to establish multiple strong verticals capable of leading each client’s specific priorities, while being connected to the overall brand and business objective, remaining aligned with the overarching strategic marketing approach that grapes offer.”
Grapes’ VP – growth Akshay Bhatla commented, “I am honored to be a part of such a great organization. Grapes has been integral in blazing the digital marketing trail for the industry on a large scale, and it’s incredibly exciting to be a part of this team. As I take this opportunity to deliver winning growth strategies that enrich the customer experience across the board, I look forward to cherishing this industry-leading work as head of SEO and other organic channels.”
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
